Month: April 2021

French Manufacturer Citroen Jumps Into the Indian Market with Rs. 29.9-lakh C5 Aircross SUV

French cars have long been making news across the globe for their innovation and superiority in design. Another French carmaker, Citroen has decided to amp its manufacturing process by jumping into the vast Indian market with a 29.9 lakh Aircross SUV modeled. The model is valued at 2.9 million Indian Rupees and fits the general space requirements of Indian families. 

“We are not running away from brick and mortar dealerships,” said Saurabh Vatsa, senior director (marketing and corporate communications) at Citroën India.

“We chose to enter the market with C5—the premium flagship model of Citroën as it’s a new brand for Indian consumers and it’s important that they see the best from the company to establish the credentials of the brand,” he said.

“Instead of bringing a low trim, low cost model, Citroën has chosen to bring the top of the line model. The top down strategy bodes for India and will help the company establish the brand,” mentioned an Indian market analyst. A high focus on digital play will facilitate a low cost structure.

The Indian market is ready for growth potential and French car manufacturers can reap rewards by jumping into it. 

YouTube Link: https://www.youtube.com/watch?v=kX5cUBSp-7U

French Car Registrations Rise by Almost 200% after Steep Fall Last Year

New car registrations in France for the month of March 2021 reported an almost 200 percent increase as the figures were hit by the pandemic during the corresponding months last year. 

France’s CCFA association of carmakers released a statement prompting the press that car registrations were marked at 182,775 for the last month. This figure is lower than the average of 210,000 cars usually registered in March, but was many times more than what was seen last year. 

Overall, the French car market saw a 21.1% increase in registrations for this quarter, a massive improvement from the first quarter of 2020. 

Last year in March, French Car Manufacturers PSA reported that their car registrations fell by a massive 73.43%. This is a record fall and is a severe shock to embittered manufacturers. 

PSA is responsible for making cars for the Peugeot and Citroen brands. Additionally, Renault also reported a 71.6 percent drop in their registered vehicles. This total drop will harm the economy as consumers have literally altered their spending patterns. 

Whether the world ever comes out of the COVID-19 pandemic is yet to be seen, but what we do know is that the French Car industry is on its way to revival. 

YouTube Link: https://www.youtube.com/watch?v=NUBL2IlORFU