Citroën blocks Polestar 2 in France over ‘too-similar logo’

French car brand Citroen has taken Swedish Company Polestar to court over the alleged use of its trademark logo. Citroen is vying to block the sales of Swedish electric car brand Polestar in France on the grounds that their logo is too similar to the iconic chevron logo that the car manufacturer currently has. 

Polestar has started production on its electric 2 model in China and was expected to launch it in France by the start of 2021. Polestar carries chrome, 3D logo, which Citroen blames is too-similar to their chrome chevron logo. 

The court notice said, “The Polestar Performance company has harmed the reputation of French trademarks 3422762 and 3841054 owned by Automobiles Citroën.”

The French website for Polestar is current displaying this message, “Access to the Polestar site is not accessible to the French public due to territorial restrictions on the use of French trademarks n°016898173 and n°01689532.

The website then goes on to offer an international number that leads to a voicemail asking you to leave your contact details to be contacted later. Polestar’s reputation, which was already reeling from electric glitches in two of their previous vehicles, has further been damaged by this scandal. 

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