Renault has, recently, decided to re-launch its Alpine brand after a period of 20 years. The CEO of Renault had inaugurated the production line for the new A110, back in December, in a small coastal town in the northwest region of France, called Dieppe. Dieppe is among the poorest communities in the Normandy region, and the venture is bound to aid the living standards of the people there. Everything would have been perfect, however, if the spokespersons for Renault hadn’t resorted to lies as means for boasting their brand…yet again!
Renault claimed that its factory in Dieppe is the only one that’s building cars with aluminum bodies and chassis in the whole of Europe. The spokesperson had, perhaps, assumed the UK to not be a part of Europe, when making such a bold remark, owing to how JLR—a company based in the UK—has already been in the business of manufacturing cars with aluminum bodies and chassis. Either Renault needs an elementary lesson in geography to learn that the UK is one of the most powerful forces in Europe, or they need to build a car that can actually match up to the standard of JLR’s F-150, so that they don’t have to make audacious claims of greatness. It’s true, sadly, that everyone lies, whether it’s a person or a mere legal entity!