The US and France have been great allies for centuries. French automaker Renault shows absolutely no regard for it though.
The United States and Iran haven’t gotten along well in the past many years. The US recently imposed a new sanction over Iran which shows that the tension between the countries still exists. While all this was taking place, France was supposed to take sides with the US and keep away from Iranian deals.
Instead, Renault has had the audacity to make a historic deal with the middle-eastern country. The multimillion dollar deal will definitely infuriate the Trump Administration denting the long-lasting relationship.
As per the deal, the French automaker will set up its plants in Iran. These plants will produce around 150,000 cars each year. The project will begin from 2018, and will initially produce Renault’s infamous Duster compact SUV as well as its Symbol.
The appalling move by the French automaker was nothing but disgrace to the terms the US have had with France. What’s even more saddening was the fact that President Trump even had a dialogue with Emmanuel Macron—French President—on the matter. Trump had wanted to lessen Iran’s influence in the Middle-Eastern conflict, but the French automobile industry is out there making historic handshakes with Iran—a true depiction of backstabbing!
Being a big automaker means you should be bold in taking decisions, not get scared stiff of them!
There was a recent cyber attack in Europe where hackers blocked access to important information and demanded ransom in order to release it back. Like several other companies, Renault was also a victim of the cyber-attack. However, where a lot of the other companies took bold measures and continued working to counter the issue, Renault, on the other hand, packed its bags, and refused to conduct any business.
Although it said in a statement that it is working to conquer the issue, what the French automaker actually did was panic and cease all operations at its Sandouville factory in Normandy.
Shutting down operations here meant a production fall back of a staggering 640 vehicles per day. Although the halting of production lasted only for a weekend, it caused a backlash of over a thousand vehicles. There were, without a doubt, many other measures the French automaker could have taken to reduce the damage caused by the cyber attack.
Sandouville was only one of the sites where production was halted. With a company that is over a century old, far better alternative measures could have been taken.
The Renault Trezor was first unveiled at the Mondial De L’Automobile Paris 2016.
And it has the kind of design that you just cannot miss. It’s eye-catching for sure. And it did win the award for the Most Beautiful Concept Car of the Year 2016. But there’s a huge difference between being eye-candy and a practical vehicle that will satisfy the concerns of the buyers.
Will it be able to achieve all that? We’re not really sure.
There’s no doubt about the fact that the Trezor has a unique sense of style, a personality, and an irresistible charm. There’s something about the absence of lines across its body and the “floating” roof that gives the car a futuristic look.
However, the two-seater electric coupe does not leave enough room for the passengers to feel comfortable. We’re also not sure about the visibility through the red-tinted glass panel that separates the roof from the rest of the body.
Renault also added a clamshell-like opening to the vehicle where the whole top lifts off kind of like a jewelry box. While this was likely done to add an element of futuristic appeal to the vehicle, it makes for a rather awkward entry and exit.
Would you like to travel in a vehicle like this? Tell us all about it in the comments.
The French car manufacturer has had a terrific year of sales in India. And it has reached extremely close to meeting its target of capturing five percent of the Indian market share. It currently holds the 4.5% of the market share and is on its way to crossing the 5% mark this year.
One thing, however, stands in the way of success for the company.
In November last year, the Indian government embarked on a demonitisation policy. For those who don’t know what it means, demonitisation is when the government strips the legal status off its currency notes.
In India, the local banknotes worth 500 and 1,000 rupees were rendered useless at the stroke of a midnight hour. The measure was carried out to prevent the misuse of Indian banknotes by terrorist outfits and stop the flow of Indian currency in the black market.
One speech by the Indian Prime Minister, and the whole system underwent several aftershocks. Every sector in the Indian economy, including the automobile industry, was affected.
Renault was no exception.
The demonitisation circus inhibited the flow of traffic to dealers when the company saw a decline in the demand of new cars. Even when a sale was completed, the purchasers delayed delivery.
A few years ago, a deal between Iran and a French car manufacturer would’ve been unthinkable.
Iran was an outcast, a global pariah. It was struggling under the weight of crippling economic sanctions over its nuclear program as each of its industries, including automobiles, was reaching the breaking point. However, the 2015 deal between Iran, the US, and the P5+1 States cleared the way for the lifting of economic sanctions and the resumption of trade between Iran and other states.
But now the doorways are open. Iran’s economy is on the way up. And the French car manufacturers don’t want to miss the golden opportunity.
A few days ago, Renault reached a deal with Iran’s government to establish a plant in the country with a capacity to produce 150,000 vehicles a year. The CEO of Renault-Nissan Carlos Ghosn maintains that the demand for cars in Iran could reach 2 million in 2020. Who would want to ignore such a lucrative opportunity?
This is, by no means, the first development between Iran and a French manufacturer. Renault’s rival PSA Peugeot Citroën also wants to produce 150,000 vehicles a year in the country, a figure it aims to double in 2017.
With the number of French manufacturers flocking to capture the blooming Iranian automobile market, it’s clear that the future of French automobile sales lies in Iran.